Web Movie for Leo Pharma
Agency: MIL Com, Luxembourg

An award-winning pharmaceutical web movie

This web movie for Leo Pharma won the Grand Prix Empreintes Award in 2013.
Leo Pharma is a multinational Danish pharmaceutical company, represented in more than 100 countries, that develops and markets products for dermatology, bone remodeling, thrombosis, and coagulation.

A strong concept to convey impactful message

Dermatological infections can lead to severe cutaneous sequelae, which often are painful and require strict care. They are demeaning and make the patient’s life difficult in social settings. Since we didn’t want to show these symptoms, we chose a symbolic approach based on the use of ferrofluids and iron filings to convey a poignant and meaningful message.