Communications for Historical Memory Project
John Jay College of Criminal Justice, New York City

Historical Memory Project communications

Historical Memory Project is a non-profit organization that documents state violence in Latin America and generates dialogues on human rights violations. I have helped them design and implement their communications since 2006.

Brand identity and website design

In 2015, I helped them create their logo and designed their new website, working with a developer. On the website’s welcome page, I used a slider with six strong images to clearly define the issues they deal with. I organized the information to provide a better user experience and advocated a sleek design to display content in an elegant way that allows them to update the website easily.

Events promotion across print and digital channels

In 2016, we created Rebel Memory, a series of conferences. I supervised the production of all the communication tools, leading a team of graphic designers, web developers, students and volunteers. The first event, Rebel Memory #1, was about the 43 students who disappeared in September 2014, in Ayotzinapa, Mexico. Rebel Memory #2 was about the Legacies of State Terrorism, during the Cold War and its aftermath, in Latin America. We designed the same communications plan, with digital billboard, postcard, e-mailing, website announcement, pamphlet, and social media on Eventbrite, Facebook and Twitter.

Digital Billboard

Social media, print and e-mailing campaign