Advertising Campaign for Viahero
Agency: McCann Communications, Paris
A lifestyle advertising campaign
Viahero is a designer bag brand.
This pitch was to create a brand identity for Viahero bags, which already had phenomenal commercial success. I proposed a lifestyle campaign based on two bags, the Pilot Bag for Men and the Shoulder Bag for Women.
Using fashion codes, the idea was to show an x-ray of the bag, revealing the content and some aspects of the bag users’ personality and how they deal with the complexity of contemporary urban life.
Storytelling voice
I chose very simple and succinct words. The tagline says “Viahero: Transport of emotions.” It means that Viahero is not only a commuting accessory for your urban life, but the partner of your emotions as well.
Timberland advertising campaign / Agency: L’Atelier Bélier (Havas)
These two ads are examples of the campaign we created over three years in France for Timberland. The campaign is based on a side-by-side display showing the versatility of Timberland shoes and boots through different uses and different users.
B2B campaign for La Poste Courrier International / Agency: McCann Communications
La Poste Courrier International is a French service for business mail around the world.
This 12-ad campaign is based on the “Shadoks,” a comics series featuring characters who are the kings of failure. On the left side of the ads, using the sarcastic tone of these comics, I made fun of the competitors and their weaknesses. On the right side, I deployed the comparative benefits of La Poste Courrier International. This one-year campaign was published in a weekly international newsmagazine named Courrier International.
Online campaign for Alfa Romeo / Agency: Rapp
Alfa Romeo is a famous Italian car brand. Using an elegant tone, this emailing campaign is inspired by magazine advertising.
“Alfa 159. Lease for 399 €/month with no down payment. It also has the elegance not to ruin you.”
“Alfa 147. Lease for 319 €/month with no down payment. Design at a very sleek price.”
